Our Mission
Empowering Young English Speakers and Readers
We believe English should never stand between a child and what they want to say, learn, or become.
Our mission is to make communication feel natural, joyful, and effortless not like a subject children have to struggle through.
We want every child, regardless of where they grow up, to have access to world-class English learning and the confidence to use it.
From Tier 2 and Tier 3 cities to every corner of the country, we’re building a world where communication is never the thing holding a child back.
20 Years of Gamifying English. Now Online.
"We didn’t set out to build ROOK. It grew naturally out of years of teaching English to 3,000+ learners offline.
I’ve always loved finding ways to turn English into games, and over time, our team kept testing, refining and gamifying what worked. Eventually, learning English started to feel less like a lesson and more like a game.
Today, 90% of our UKG students can read and speak English fluently at age 6. Across our group of schools in Karnataka, this approach has shaped how we think about teaching English. ROOK is simply what grew out of that experience, brought online"
Srushti Basavaraddi,
5th Generation Educator ·
Director, Basavaraddi Education Society
